AEO is about making your information easier for search and AI-powered answer systems to understand and use. But before buying an AEO service, work out what questions your customers ask, what you can genuinely answer and whether better visibility would help your business.

SEO can help the right people discover your business, but more traffic isn’t automatically more business. Before paying for SEO, work out who needs to find you, what they’re looking for and what should happen when they do.

If you could keep only one page of your website, which page would matter most? If your answer is unclear, your website may be trying to do too many things without performing any of them particularly well.