How to Use Data Mapping to Prioritise Your Next Big Move

8 Jul

Written By Sam Parnell

Data mapping is not about dashboards. It is about understanding relationships.

When organisations map:

Systems
Information flows
Decisions
Responsibilities

Patterns begin to emerge.

This makes it easier to see:

Where effort is duplicated
Where risk is hidden
Where small changes could unlock value

Data mapping supports prioritisation by replacing instinct with evidence.

It does not give answers. It sharpens questions.

Better questions lead to better decisions.

Sam Parnell

Sam Parnell is the founder of Human First Digital. She works with organisations navigating digital and operational change, helping them make clear decisions, reduce complexity, and move forward with confidence.

With a background spanning digital strategy, transformation, and technical sales across multiple sectors, Sam brings a practical, evidence-led approach to change. Her work focuses on aligning people, systems, and priorities, ensuring transformation is grounded in real-world context rather than trends or assumptions.

Sam is known for her calm, considered style and her ability to translate complexity into clarity, supporting leaders, teams, and specialists to create progress that genuinely sticks.

https://www.linkedin.com/in/samparnell1/