Accessibility is often framed as compliance.
In practice, it improves:
Usability
Clarity
Trust
Reach
Long-term sustainability
Inclusive design benefits everyone, not just edge cases.
When services are designed for real people, they tend to work better overall.
Accessibility is not an add-on. It is a quality marker.
Sam Parnell is the founder of Human First Digital. She works with organisations navigating digital and operational change, helping them make clear decisions, reduce complexity, and move forward with confidence.
With a background spanning digital strategy, transformation, and technical sales across multiple sectors, Sam brings a practical, evidence-led approach to change. Her work focuses on aligning people, systems, and priorities, ensuring transformation is grounded in real-world context rather than trends or assumptions.
Sam is known for her calm, considered style and her ability to translate complexity into clarity, supporting leaders, teams, and specialists to create progress that genuinely sticks.
