The best planning tools are simple enough to be used regularly.
Overly complex tools often:
Create avoidance
Reduce shared understanding
Become shelfware
Effective tools:
Support thinking
Encourage collaboration
Make decisions visible
The tool is never the solution. How it is used matters far more.
Planning works best when it is light enough to support momentum and structured enough to create clarity.
Sam Parnell is the founder of Human First Digital. She works with organisations navigating digital and operational change, helping them make clear decisions, reduce complexity, and move forward with confidence.
With a background spanning digital strategy, transformation, and technical sales across multiple sectors, Sam brings a practical, evidence-led approach to change. Her work focuses on aligning people, systems, and priorities, ensuring transformation is grounded in real-world context rather than trends or assumptions.
Sam is known for her calm, considered style and her ability to translate complexity into clarity, supporting leaders, teams, and specialists to create progress that genuinely sticks.
